Beyond utility: incorporating eye-tracking, skin conductance and heart rate data into cognitive and econometric travel behaviour models - Thomas O. Hancock, Stephane Hess, Charisma F. Choudhury

Beyond utility: incorporating eye-tracking, skin conductance and heart rate data into cognitive and econometric travel behaviour models - Thomas O. Hancock, Stephane Hess, Charisma F. Choudhury | Arena