Aggressive Economic Incentives and Physical Activity: The Role of Choice and Technology Decision Aids

Aggressive incentive schemes that allow individuals to impose economic punishment on themselves if they fail to meet health goals present a promising approach for encouraging healthier behavior. However, the element of choice inherent in these schemes introduces concerns that only non-representative sectors of the population will select aggressive incentives, leaving value on the table for those who don't opt in. In a field experiment conducted over a 29 week period on individuals wearing Fitbit...