We present a unified, market-complete model that integrates both the Bachelier and Black-Scholes-Merton frameworks for asset pricing. The model allows for the study, within a unified framework, of asset pricing in a natural world that experiences the possibility of negative security prices or riskless rates. In contrast to classical Black-Scholes-Merton, we show that option pricing in the unified model displays a difference depending on whether the replicating, self-financing portfolio uses risk...