An Incentive Mechanism for Trading Personal Data in Data Markets

With the proliferation of the digital data economy, digital data is considered as the crude oil in the twenty-first century, and its value is increasing. Keeping pace with this trend, the model of data market trading between data providers and data consumers, is starting to emerge as a process to obtain high-quality personal information in exchange for some compensation. However, the risk of privacy violations caused by personal data analysis hinders data providers' participation in the data mar...