Estimating profitable price bounds for prescriptive price optimization

Pricing of products and services, which has a significant impact on consumer demand, is one of the most important factors in maximizing business profits. Prescriptive price optimization is a prominent data-driven pricing methodology consisting of two phases: demand forecasting and price optimization. In the practice of prescriptive price optimization, the price of each item is typically set within a predetermined range defined by lower and upper bounds. Narrow price ranges can lead to missed opp...