Fairness-aware Contextual Dynamic Pricing with Strategic Buyers

Contextual pricing strategies are prevalent in online retailing, where the seller adjusts prices based on products' attributes and buyers' characteristics. Although such strategies can enhance seller's profits, they raise concerns about fairness when significant price disparities emerge among specific groups, such as gender or race. These disparities can lead to adverse perceptions of fairness among buyers and may even violate the law and regulation. In contrast, price differences can incentiviz...