The Burden of Interactive Alignment with Inconsistent Preferences

From media platforms to chatbots, algorithms shape how people interact, learn, and discover information. Such interactions between users and an algorithm often unfold over multiple steps, during which strategic users can guide the algorithm to better align with their true interests by selectively engaging with content. However, users frequently exhibit inconsistent preferences: they may spend considerable time on content that offers little long-term value, inadvertently signaling that such content is desirable. Focusing on the user side, this raises a key question: what does it take for such users to align the algorithm with their true interests? To investigate these dynamics, we model the user's decision process as split between a rational system 2 that decides whether to engage and an impulsive system 1 that determines how long engagement lasts. We then study a multi-leader, single-follower extensive Stackelberg game, where users, specifically system 2, lead by committing to engagement strategies and the algorithm best-responds based on observed interactions. We define the burden of alignment as the minimum horizon over which users must optimize to effectively steer the algorithm. We show that a critical horizon exists: users who are sufficiently foresighted can achieve alignment, while those who are not are instead aligned to the algorithm's objective. This critical horizon can be long, imposing a substantial burden. However, even a small, costly signal (e.g., an extra click) can significantly reduce it. Overall, our framework explains how users with inconsistent preferences can align an engagement-driven algorithm with their interests in a Stackelberg equilibrium, highlighting both the challenges and potential remedies for achieving alignment.