A Hybrid Simulation-based Duopoly Game Framework for Analysis of Supply Chain and Marketing Activities

A hybrid simulation-based framework involving system dynamics and agent-based simulation is proposed to address duopoly game considering multiple strategic decision variables and rich payoff, which cannot be addressed by traditional approaches involving closed-form equations. While system dynamics models are used to represent integrated production, logistics, and pricing determination activities of duopoly companies, agent-based simulation is used to mimic enhanced consumer purchasing behavior c...