The Value of Solving Pains

We introduce a novel framework aimed at identifying and quantifying the value of customer pains as a critical element in service innovation. The proposed approach enhances existing end-to-end frameworks by offering a structured method to elaborate on and measure the value derived from solving these customer challenges. The effectiveness of the framework is validated by operationalizing it in an industrial case study, where the model parameters were captured specifically and the value of solving various operational and structural pains was evaluated numerically.